The Baby Einstein Company is a line of videos and other products intended for babies and toddlers. The company is currently owned by Kids II.
The Baby Einstein Company was founded in 1997 by Julie Clark as I Think I Can Productions. The initial product was a VHS tape called Baby Einstein, which eventually became Language Nursery.
The company was officially renamed The Baby Einstein Company in 1998. Some of the videos feature Julie Clark's daughters Aspen and Sierra, as well as other children. The videos feature toys from several companies including Ambi, Brio, Folkmanis, Dakin, Chimes, Battat, Tomy, Legends, and Lore, and more.
A few Baby Einstein videos were distributed by Artisan Entertainment and Family Home Entertainment. The Baby Einstein Company was sold to Disney in 2001. This introduced the show Little Einsteins in 2005 and aired on Playhouse Disney (now Disney Junior).
The Baby Einstein Company was sold to Kids II in late 2013. Julie Clark left the company subsequently. She has been involved in other products such as The Safe Side, Joybox, and The Soft Skin Company.
- "Artisan Entertainment Acquires Rights to Distribute Branded Developmental Series From The Baby Einstein Company". Business Wire. February 10, 2000
- License! Global (October 14, 2013). "Kids II Purchases Baby Einstein". License! Global.